消费者对移动支付应用程序的兴趣连续第二次调查不断增加。We‚Äôre also seeing greater confidence in the security of payment apps, though the issue of security remains a key obstacle to wider adoption by consumers. The December 12-30 survey of 4,125 primarily North American consumers from 451 Research‚Äôs Leading Indicator panel also took a look at payment app preferences and customer satisfaction.Excerpt of full report:Consumer Demand for Mobile Payment Apps. Planned use of mobile payment apps has increased for the second survey in a row, reaching its highest level since we began asking this question back in 2014. A total of 29% of smartphone owners say they‚Äôre likely to use mobile payment apps over the next 90 days (15% Very Likely; 14% Somewhat Likely) ‚Äì a 1 point increase since the previous survey in September and 5 points higher than six months ago.Security is Key to Encouraging New Users. We asked unlikely users what would drive them to adopt mobile payment apps. Two-thirds (66%) cite Security Against Fraud that is Better Than Traditional Payment Cards as a factor. A total of 35% say they want to Receive Discounted Offers, while 26% would use them if it helped Avoid Queuing at the Cash Register.
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